+ Strategic Marketing Management
Learn how to design and implement marketing actions to drive business success

+ Listen (lectures in a podcast format)

+ Read more
– Strategic Marketing Management
– Marketing Management: Theory and Practice
– The Marketing Plan Handbook

+ Building Strong Brands
Learn how to create powerful brands that deliver value for both the company and its customers

+ Listen (lectures in a podcast format)

+ Read more
– Strategic Brand Management

+ Managing Customer Experiences
Learn how to apply behavioral insights to design breakthrough customer experiences

+ Listen (lectures in a podcast format)

+ Read more
– The Customer Science Handbook